Why Attend
Meaningful Connections, Measureable Growth
Where ADE Has Been
Why Attend
MEET the most sought-after suppliers and get insider knowledge on the hottest destinations and travel products — available exclusively to this hand-picked group.
CONNECT with a curated community of top-performing Travel Advisors, each selected for their expertise, influence, and growth potential.
LEARN through intimate conversations, tailored experiences, and insights designed to give you a competitive edge in your business.
IMMERSE yourself in authentic, in-destination experiences that you can sell directly to your clients — opportunities you won’t find anywhere else.
Experience the ADE Difference
Exclusive Access
Experience top destinations and products while meeting the suppliers who make them shine, all in a curated, immersive setting.
Curated Connections
Network with hand-selected Travel Advisors and industry leaders to expand your professional relationships and influence.
Insider Insights
Gain first-hand knowledge about trending destinations and vacation products, so you can better service your clients.
Immersive Experiences
Step into the destinations with hands-on, sellable activities and in-market experiences that bring your offerings to life.
Business Growth
Turn what you learn into revenue — grow your client base, strengthen supplier partnerships, and elevate your business.
Capture & Share
Create authentic, sellable content from immersive experiences to inspire clients and amplify your online presence.
Kelley Malay
The Royal Travel Agent Group
There is NO substitute for first-hand knowledge of a destination when booking. There are little things that you just can't know unless you've been there. Gaining this experience gives me greater confidence and sets me apart from other advisors who only have "academic" knowledge of a destination.
Madeira Promotion Bureau
TravelSMG brought to Madeira qualified leisure travel agents, that were truly keen to get to know more about the island and to experience first-hand all the destination has to offer! Madeira Promotion Bureau was very pleased with this partnership that will sure continue!
Justin Murphy
VIP Travel Experience
This experience is so much more than a Travel Industry conference - it was a true cultural immersion program. We dove deep into multiple destinations around the area, and got to meet Supplier/Hoteliers one-on-one. This is definitely the best way to dip your toes in and learn all that a destination has to offer.
Sagres Vacations
The quality of the travel agents at the recent European Travel Forum in Madeira was at the highest level. They were genuine, professional, and eager to learn about our products and services. TravelSMG continues to be the premier travel show that attracts the best travel professionals from the United States.
Tamara Humphrey
The Good Life Travel Company
The knowledge I gain and suppliers i meet at TravelSMG events consistently catapult my business to a new level. The team consistently produces forums that are the perfect blend of active discovery, with opportunities to make personal connections with industry leaders. Learning and sharing with my travel colleagues is also very beneficial. I know my attendance helps me better serve my clients.
Visit Anchorage
Participating in various TravelSMG events has been extremely beneficial to our sales efforts in Alaska. The shows involve a great deal of pre-qualifying and always deliver volume producing Advisors. We've been so impressed we wanted to a chance to host the 2023 Owners Forum