Benefits of Hosting an ADE

Curated Connections for Measurable Impact

With your brand and business goals in mind, ADE delivers a fully customized approach to engaging North American Travel Advisors with the highest potential to drive business your way. Together, we’ll pinpoint the Travel Advisor profile that best aligns with your brand and business goals. The result? An engaged and immersed Travel Seller ready to generate more bookings and long-term success for your brand!

Based on your Travel Advisor Profile, our dedicated recruitment team will manage a customized vetting process. This includes a written application, one-on-one telephone interview, review of their digital footprint (including website and social media), and professional reference checks.

By immersing and educating Advisors on the beauty and culture of your destination or product, they’ll be equipped to confidently sell it to their clients — driving more bookings and long-term success for your brand.

Who Attends

We take a highly selective approach to ensure the right fit for your program. Each participating Travel Advisor is chosen through an in-depth review process designed to identify professionals who are committed to growing their profitability, expanding their client base, and strengthening supplier partnerships.

Our reach extends across all major U.S. consortiums, giving you access to a wide cross-section of top producing Travel Advisors in one setting.

Every candidate is shaped around your priorities, which can include::

Verified booking patterns and annual sales thresholds
Professional references and industry reputation
Demonstrated year-over-year business growth

The result: a curated audience of business-savvy professionals with a proven record of success.

Partner Collaboration

Further maximize your investment by partnering with other local brands or tourism providers. This collaborative approach not only helps offset costs but also enhances the overall experience. Joint participation allows you to create a more dynamic and memorable program while expanding your reach and strengthening local partnerships. Consider opportunities such as:

Shared Experiences: Combine resources to offer unique tours, activities, or workshops that highlight the best of your destination.
Enhanced Storytelling: Create a richer narrative by showcasing complementary offerings and experiences together.
Educational Session Opportunities: Offer an educational session for Travel Advisors and invite a complementary brand to present alongside you, giving both partners exposure to this highly engaged audience.

Where ADE Has Been

Visit Anchorage
Participating in various TravelSMG events has been extremely beneficial to our sales efforts in Alaska. The shows involve a great deal of pre-qualifying and always deliver volume producing Advisors. We've been so impressed we wanted to a chance to host the 2023 Owners Forum
Tamara Humphrey
The Good Life Travel Company
The knowledge I gain and suppliers i meet at TravelSMG events consistently catapult my business to a new level. The team consistently produces forums that are the perfect blend of active discovery, with opportunities to make personal connections with industry leaders. Learning and sharing with my travel colleagues is also very beneficial. I know my attendance helps me better serve my clients.
Kelley Malay
The Royal Travel Agent Group
There is NO substitute for first-hand knowledge of a destination when booking. There are little things that you just can't know unless you've been there. Gaining this experience gives me greater confidence and sets me apart from other advisors who only have "academic" knowledge of a destination.
Justin Murphy
VIP Travel Experience
This experience is so much more than a Travel Industry conference - it was a true cultural immersion program. We dove deep into multiple destinations around the area, and got to meet Supplier/Hoteliers one-on-one. This is definitely the best way to dip your toes in and learn all that a destination has to offer.
Sagres Vacations
The quality of the travel agents at the recent European Travel Forum in Madeira was at the highest level. They were genuine, professional, and eager to learn about our products and services. TravelSMG continues to be the premier travel show that attracts the best travel professionals from the United States.
Madeira Promotion Bureau
TravelSMG brought to Madeira qualified leisure travel agents, that were truly keen to get to know more about the island and to experience first-hand all the destination has to offer! Madeira Promotion Bureau was very pleased with this partnership that will sure continue!